How Does a Cloud-Based Call Center Work?

The concept of cloud-based call centers has evolved with the increasing usage of e-mails, chats, social media and texts by businesses to connect with their customers and deliver services. It is a web-accessible platform that can handle customer calls and interactions. Call centers based in the cloud can be accessed from virtually anywhere, eliminating the need for a physical infrastructure, that in turn reduces operational costs and increases scalability to support evolving customer experience strategies.

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