With 2 billion monthly users, WhatsApp is arguably the most popular messaging (IM) app in the world. For most businesses today in the ultra-competitive environment, Whatsapp is becoming a convenient customer engagement tool.
Developing a brand equity is critical and Whatsapp Business profile helps enterprises build up the initial brand visibility. Apart from providing potential customers with regular information like social media links, store addresses, website URLs, and special deals, Whatsapp often helps create a unque business identity.
Most businesses today try to reach out to customers digitally but e-mails and SMS messages are not so effective in connecting to customers. Whatsapp not just connects better but also also enhances customer experience. Last, but not the least, it often helps businesses increase shipping efficiency and reducing returns.
Whatsapp allows call center agents of businesses to actually undertake real two-way conversations with customers. This smoothens services, reviews, consultations, payment processes, and bookings and vastly enhances customer service.
Whatsapp Business enhances the global customer outreach and improves engagement on a more global platform. As many businesses grapple with a new reality in the post-COVID world, innovative digital solutions such as WhatsApp Business will become vital in delivering better results with unique user experiences.